This Cookie Policy applies to the websites and web platforms operated by FLUID SYSTEM S.r.l., including the corporate website (fluidsystem.com) and the e-commerce platform (shop.fluidsystem.com), and explains the types of cookies used, their purposes and how users can manage their preferences, pursuant to Article 122 of Legislative Decree No. 196/2003 (the “Privacy Code”), Regulation (EU) 2016/679 (“GDPR”) and the Guidelines of the Italian Data Protection Authority of 10 June 2021 on cookies and other tracking tools.
Cookie Policy
Extended information on the use of cookies and tracking technologies
Data Controller
FLUID SYSTEM S.r.l.
Via Roma, 155/bis
31020 Villorba (TV), Italy
VAT No./Tax Code IT01715430268
Email: [email protected]
What cookies are
Cookies are small text files that websites visited by users send to their device (computer, tablet or smartphone), where they are stored and then sent back to the same websites on the next visit. Similar technologies (e.g. pixels, local storage and identifiers) may perform similar functions. For simplicity, the term “cookies” in this Policy also includes such technologies.
Cookies may be first-party cookies (set by the website being visited) or third-party cookies (set by other parties). Depending on their duration, they may be session cookies (deleted when the browser is closed) or persistent cookies (stored for a specified period).
Types of cookies used
Depending on their purpose, cookies fall into the following categories.
Category | Function and consent requirements |
Technical cookies (necessary) | Essential for the proper operation of the website and for providing services requested by the user (e.g. browsing between pages, authentication, management of the shopping cart and purchase session, storage of consent preferences). They do not require the user’s consent. |
Analytics cookies | Used to collect information in aggregate form about use of the website (number of visitors, pages visited, traffic source). They are treated in the same way as technical cookies and do not require consent only where they are first-party cookies, are configured to reduce their identifying power (e.g. IP masking) and no data are shared with third parties. In all other cases, including third-party analytics cookies, the user’s consent is required. |
Profiling and marketing cookies | Used to create profiles relating to users and to display advertising messages aligned with their stated preferences. They always require the user’s prior consent. |
Third-party cookies | Set by parties other than the Data Controller in connection with content or services integrated into the website (e.g. statistics, videos, maps, form protection and contact management tools). They are subject to the respective providers’ privacy notices and consent choices; where they are not technical cookies, they are activated only after consent has been given. |
Functional cookies | Enable additional functionality or the use of embedded third-party content (e.g. videos and maps). They are activated only after consent has been given. |
Cookies and third-party services used on the websites
By way of indication, the websites and platform may use the following cookies and third-party services.
Service / Provider | Website | Category | Purpose |
CookieYes | Both | Technical | Storage of consent preferences. |
First-party platform cookies (WordPress; Polylang; WooCommerce, WPML, WooLentor) | Both (Polylang: corporate website; WooCommerce, WPML, WooLentor: shop) | Technical | Website operation, session and language management and, for the shop, management of the shopping cart and purchase process. |
Google reCAPTCHA – Google | Both | Technical / security | Protection of forms against automated access and abuse. |
Stripe – Stripe | Shop | Technical / security | Secure payment processing and fraud prevention, including through the hCaptcha anti-fraud check integrated into the payment form. |
Google Tag Manager – Google | Both | Technical (tag management) | Activation of the tools listed in this table, subject to consent where required; it does not set its own cookies. |
Google Analytics – Google | Both | Analytics | Website usage statistics. Subject to prior consent. |
Microsoft Clarity – Microsoft | Both | Analytics | Analysis of interactions with pages (heatmaps and session recordings, with data entered in fields masked). Subject to prior consent. Clarity may synchronise its own identifier with other Microsoft services (MUID, MR, SM, SRM_B and ANONCHK cookies). |
WooCommerce order attribution (Sourcebuster) – first party | Shop | Analytics | Identification of the source of the visit and association of that source with the order. Subject to prior consent. |
YouTube – Google | Corporate website | Functional | Playback of embedded videos. Subject to prior consent. |
Google Maps – Google | Both | Functional | Display of interactive maps. Subject to prior consent. |
HubSpot – HubSpot | Corporate website (landing pages) | Third party | Contact forms and management of business contacts; non-technical cookies are activated only after consent has been given. |
Google Ads / DoubleClick – Google | Both | Advertising | Conversion measurement and remarketing. Subject to prior consent. |
Meta Pixel – Meta Platforms Ireland | Both | Advertising | Conversion measurement and advertising on Facebook and Instagram. Subject to prior consent. |
LinkedIn Insight Tag – LinkedIn Ireland | Both | Advertising | Conversion measurement and advertising on LinkedIn. Subject to prior consent. |
The specific and up-to-date list of individual cookies, including their name, provider, purpose and duration, is provided below through the CookieYes consent management platform and is updated on the basis of the scans performed.
Transfers of personal data to third countries
Some of the third-party services listed above (in particular those provided by Google, Microsoft, Meta, LinkedIn, HubSpot and, for the e-commerce platform, Stripe) may involve transfers of personal data to third countries, including the United States of America, in accordance with Chapter V of the GDPR (the adequacy decision relating to the EU-U.S. Data Privacy Framework, where the provider participates in it, and/or Standard Contractual Clauses). For further details, please refer to the Privacy Policy applicable to the website or platform being used.
Consent management
On the first visit to the website or platform, a banner informs users about the use of cookies and allows them to make their choices. Through the CookieYes consent management platform, users can:
- accept all cookies, reject them or select them individually by category;
- change or withdraw their preferences at any time using the relevant banner or the dedicated link/button available on the website;
- view up-to-date details of the cookies used, including their name, purpose and duration.
In accordance with the Guidelines of the Italian Data Protection Authority of 10 June 2021:
- non-technical cookies are set only after the user has given free, specific, informed and unambiguous consent;
- rejecting cookies is made as easy as accepting them; simply continuing to browse or scrolling the page does not constitute consent;
- closing the banner using the relevant control leaves the default settings unchanged, without setting any cookies other than technical cookies;
- if there are no changes to the processing conditions, the user’s choice is generally not requested again until at least six months have elapsed.
How to manage or disable cookies in your browser
In addition to using the consent management platform, users can manage or disable cookies directly through their browser settings. Useful references include:
- Google Chrome – support.google.com/chrome/answer/95647
- Mozilla Firefox – support.mozilla.org (Cookie management section)
- Microsoft Edge – support.microsoft.com (Microsoft Edge cookies section)
- Apple Safari – support.apple.com (Safari guide)
Disabling technical cookies may affect the proper operation of the website and its services.
Further information and data subject rights
For further information on the processing of personal data, recipients and the rights that may be exercised (access, rectification, erasure, restriction, portability, objection, withdrawal of consent and complaint to the Supervisory Authority), please refer to the Privacy Policy applicable to the website or platform being used. To exercise these rights, please write to [email protected].
Changes to this Cookie Policy
The Data Controller reserves the right to update this Cookie Policy to reflect regulatory or technical changes or changes to the configuration of the tools used. Updated versions will be published on this page together with the date of the latest update.
Last updated
October 2026